CLIENT
HPROLE / SERVICES
Visual DesignAGENCY
180LAABOUT
As a joint effort by the 180la design team, our task was to breathe new life into the classic HP logo. Leaning heavily into the idea of reinvention, we wanted the classically circular logo to serve as a multifunctional device in which to tell a transformative story.
Hewlett Packard
Agency: 180LA
Design Director: Chris Welsby
Design: Patrice Liu, Delaney Maher
Photographer: Diana Koenigsberg
‘Go Make’ Campaign
To promote the launch of Sprout by HP, we needed to quickly educate our creative consumers to the comprehensive capabilities of this user-centric 3-D scanner and desktop computer. By visually demonstrating the full scanning process, from physical reference to digital scan to manipulated graphic and back to a physical product, we were able to drive product comprehension in a very playful and digestible manner.
To promote the launch of Sprout by HP, we needed to quickly educate our creative consumers to the comprehensive capabilities of this user-centric 3-D scanner and desktop computer. By visually demonstrating the full scanning process, from physical reference to digital scan to manipulated graphic and back to a physical product, we were able to drive product comprehension in a very playful and digestible manner.
